I
wanted to share my experience setting up mini-market. Although still a few months and have not found happiness. But the steps to mini-market is to provide great
experience for me and hopefully can slowly increase the opportunities
for others. As of July, my
wife running a peek into our household appliances store, happened to be
when we need some basic material needs and toiletries, after a long time
we ran, we did not all quite representative store that needs markets experienced
what we need. Generally, only the
regular shops that sell a limited purpose with a limited scheme other
than a few bike shops and stalls makan.Dari our current difficulties, we
saw a good opportunity to set up a shop as a small supermarket in the
region. To
strengthen confidence, aimless chatting with customers to store,
residents and owners around the stalls and workshops about why guns are
no shops around them like a mini-market, how to react when a mini- market here. The responses
that I have the conclusions obtained earlier when they actually wanted
the store representative that their daily shopping needs are met without
the market, which would transport and petrol costs to attract. The
starting point is memantabkan me to try to open a business like mini
market shop at that location. Due to my limited
knowledge of this company, the first step to establish the first is to
find information on what mini-market. What
are the things that must be met, how the equipment running. I am fortunate to have a good
book written by Hadi Hartono, SE will, "Managing Business Success
mini-market" at Scholastic. Thin book, but a lot of information relevant
to the needs. From the book, I get a idea of what things need to
set up shop. I have the original list of needs and in the right column I
list the information I was looking for info. I remember being outside
Java, the need for the equipment are looking around us at least in the
provincial capitals. Luckily I the yellow pages. Take the list of
companies that sell to the main device, such as cabinets, shelving,
window to the el al. Then one by one while hunting looking for is there
that sell the goods in the second. Software Point of Sales I get after
surfing the Internet. I try to buy one in order to officially-licensed
guides and good after sales service, including contact info-provider companies that can provide the
goods available. In August, the basic device information I have,
including the total cost pembeliaannya. But there are other things that
appeared to be considered, the location and design. Given the usual rent
is quite expensive with no interior. I decided to shop into a
mini-market household appliances, while I was on the ground 2. To
sacrifice my barn like a room in my house. If the concept is seen as a combination of mini-market and
household appliances. Fair nambah2 product items. On the interior,
there are fortunately magazine franchise information that an idea of
mini-markets and Indochina Maret Alfa Mart classmates and Circle K
could give though not disappointed the game, but the color and lighting,
including the design of the room to inspire. Let me look different, the
color of the room is dominated by the yellow color, while the outside
of the store in the dominance of the color orange . enough
to discern, because the other shops on both sides of the dominance of
the color green and beige. Once I get Capital calculations for the
device, the required capital base was large enough. Almost 35 million.
This is for air conditioning, Computer Point of Sales,
aluminum doors, windows, CCTV cameras, snack rack, renovation shop. show
chase. Luckily I still have a wooden plank of the household appliance
business. Just because the bag there are 10 million, will inevitably
have the an air conditioner hp otak.Untuk turn I
took from the credit company for 1.5 years, so I pay about 400 a month
rb, for aluminum doors and windows for 12 million I negotiated with the
owner to pay in installments six months with additional staff and shop
owners are registered as a member and get a special price.
Incidentally, the owner of the shop already know well, because I often
order from their store. CCTV cameras and snack shelves I bought with a
credit card. I get additional capital for the two reg engine collateralize the lease of 13 million is
used for computers and point of sales and renovations to purchase. The
remaining funds are to provide extra capital for merchandise. Most
capital for capital-I had a proposal to the friends who plan to invest in my mini. The way an investor to invest
only a classification of products such as soft drinks, toiletries, food,
etc.. I make a special code format in Software Point of Sales for the
movement of goods invested can be
followed including the final and the amount of stock sold. The
distribution of profits based on the percentage of goods sold.'s plan
money from the sale will also be separated based on the classification
and reported to investors each month . This way I get a capital injection of 3 of my friends. Fri
complex but since capital mediocre. I take that risk first. Hunting
merchandise seems to get good products at competitive prices is not a
simple matter. Luckily I have a supplier of household appliances like info where a good place to protect
the goods are sold it. The answer is simple, if possible to find stuff
to a supermarket, searching wrote in warehousing area. There are many
authorized distributors. Can ask questions about the items and
how to buy. warehousing area widely known and I went to the warehouse
distributors one by one, speak with the sales of their products,
including the requested list to be sorted out. The way I often use, I
say to the guard
that I want a mini-market opening and wanted her dengna contact person
to meet. They (the guards) will be happy to let us know the salesnya.
And in general they are happy to inform you that the location of a product
distributor. I run this process one week day and evening continued with
making lists of what we buy for the early stages. There are weaknesses
in the purchase of the warehouse is not able to make the product variant
mix. This obstacle I siasati by buying in large bulk.
Let me be more varied and virtually every product variant 3 articles
alone. The reason because I was not somewhere that demand by potential
consumers to know. It is good if bought at the warehouse
complex, when we are judged by the proper payment and always pay cash
for some time, they can easily offer to pay for the duration of two
weeks or more. marketing strategy from the beginning I saw it difficult
to get a loyal customer to get the
retail category. To respond, point of sales software that I purchased
comes with a membership system, so my little concept of set membership.
Where can I further improve service to members, in the hope to find or
get a loyal customer. To better attract the consumer to become a member,
I try to special rates and a general member use. I make a list every
month promotional plan and distributed only to members. Besides better to introduce me to use local radio for
advertising. The strategy I plan I will be tested for several months. If
it is found to be improved, information from self magazine, and
marketing mix will be a good reference. Preparation Opening the Setup
opening time consuming enough initial stock is entered into the
computer. Every product we buy will be aggregated and classified then
scanned and recorded by bar code. Sometimes there are products that do
not use bar codes, so we're trying to get my own code ( mostly household items
China products, baking ingredients and local bread) to create. too
convincing all products imported and then put on the shelf and
re-calculated. This process requires more attention and accuracy may be
wrong, because if you forget the price and the stock
initially set. Of the nearly one thousand items there, it takes two
weeks for data collection. very tiring but very happy when it is
completed. After closing the store opening of nearly a time, eventually
the first preparation is
complete. I inaugurated the concept of the mini-shops on Sunday,
September 23, 2007. Faster be recognized and not eliminate the idea of
shopping for household items, I use the name "NADINE Mart." Please
bless hopefully this new store continue to support and be a source of
income of others. By: Shauman Shaladin Sources: business-indonesia.com
Posted by Mini Market at 9:26 p.m. PM 0 comments Labels: set, mini
market, the experience of Sunday, February 15, 2009 Kick powerful Business Sets Mini Market Title: Guidelines
establishing and managing business Minimarket Composer: Wardah Fajriyah
Thickness: vi + 128 pp., 17.5 x 24 CmISBN: 979-799-057-5 Price: Rp33000
Year: 2008 Indo Presence Maret Alfa Mart or inspired the
growth of other mini-mini. According to the Surya daily, has a
supermarket branches in East Java reached 1,200 stores. It is estimated
that this number will continue to grow. This growth and expansion of
this company is in great demand by investors. By through the retail business,
business opportunity gap and employment. And this is a prospective
alternative to the current activities and other mendatang.Alasan why
mini-based retail business is growing is a matter of selection of sites
that residential areas. There are differences in the nature of the goods and staple foods that are
sold absolutely continue to be needed by the community. The style of a
modern and more efficient management, the convenience of shopping at the
mini-market buyers. How the corporate attitude mini market down to? If a business dinner or other
business, determine a suitable location and is closely related to
strategic business success minimarket. For example, a supermarket Queen
Neilla who choose the most important transport routes in the vicinity of
the station Lenteng Agung, South Jakarta. The area
was never empty. This moves the ease and practicality of this franchise
was on target for the community. This investment of 100 million to
lease the building for five years was not a problem. Net profit 04.05
million dollars, can be enjoyed every Mon Why Neilla chosen to
the franchise system? One reason, he had more confidence in the brand
that is so. Secondly, the convenience of a management system set up and
experience the activities and the time . Others with
mini-owned by Drs. Naseri. After pursuing this business opportunity for
six years, Drs. Naseri becoming more familiar with this promising
business opportunity. He gives a rough idea about minimarketnya business
analysis. To save the Such
investment of 45 square meters 300 000 000 rupiah. Revenue per month on
average 300 million. Well, 10 mini-profiles like Madani Mart, Seven
Days, Patra Mart, S'Mart, Stand-Mart, Febry Mini Market, Stand-Mart, and
others see the
book Guide Minimarket establishing and managing the business. The book
is organized by Wardah Transmedia Fazriyati and published by the
Library. This book explains the pros and cons to this company to choose
independent or franchise, the strategy also enliven the
store
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